15% off
Lockdown sale
Lockdown hasn't been easy for any of us. To thank our customers for their continued support, we are offering 15% off our entire collection and remember every watch sold helps to keep our oceans plastic-free.
From us and the fish, thank you!
Featuring the
SWISS MADE CALIBRE: STP1-11
Water Resistant to 330 ft
The Sennen Automatic
Featured collection
The Sennen Automatic
"It takes a talented designer to skirt the line between rugged and elegant, which makes 27-year-old Brit Will Martin worth taking note of, and not just because he reminds us of our ages"

"A microbrand with beautifully executed products"

"Blending classic watchmaking with modern design, every aspect of the Sennen has been meticulously crafted"

"Beautifully rugged timepieces, designed in Britian"

"The best independent watch brands are born out of personal passion projects, and Firle is a fine example of how horological dreams, combined with personal passion, can become reality"

"Our never-ending search for the best Kickstarter watches out there has come to an end"







I have had the Firle Sennen in white and gold for a couple of weeks and it is the most beautiful watch in my small but growing collection. I love the delicate handset and the stepped enamel dial which you can lose yourself in. The narrow handset works really well with the minute track in precisely tracking the passage of time and the decorated movement is a bonus. Well done for creating an outstanding watch.
Great value for a Swiss movement. And nicely finished. Very minimalist design if that’s what you are looking for. For a future iteration maybe a slightly smaller diameter case and would be great if they can try and achieve a slim-line Swiss auto-run design to give the bigger brands a run for their money but the case thickness is definitely well within dress-watch territory!
This is an extremely great value, and a great watch in general. This is one of the most affordable actual enamel dials I have ever seen. My experiences with customer service were good, and I think I got sent an extra strap which I appreciate. When you buy from a microbrand like this, you get a very unique watch. I can't wait for later watches from Firle.
Have just received my watch its the second one as the first got lost in transit. Thanks Will for sending the replacement watch so quickly. The green dial looks amazing. Thanks again. Cheers Steve
Thanks so much for making such a fine watch. The British Racing Green enamel dial strap with the brown, smooth calf strap works well. The applied indices with the three, thin, long hands and the ideal length works perfectly, to give the watch a very elegant feel. The movement is nicely finished and is running fast at about 5 seconds fast a day, which is very accurate.
My collection goes from independent high horology to micro brands. Im happy to say a Firle is a part of my collection.
Im very, very happy to report that the watch has arrived safely. Its wonderful, very elegant to look at, and nicely presented with its box and pamphlet. Feeling it in my hands and being able to look at it from all direction really makes me appreciate the level of thought that youve put into it. From the side it does have the appearance of a pocket watch with straps, and I love the glass backing and the way the half-plate always stays in the bottom, the easy-release straps, the elegance of the second-hand as it tracks around. Very nice - I look forward to wearing it for a long time.
Watch arrived today. Bravo, beautiful time piece. Thanks again for your
help. Best wishes going forward with your company.
Hi Will, what a splendid watch. It's Brilliant and feels great to wear. You've done a great job in creating something so smart, timeless and beautiful. I'm really impressed. I shall show everyone when we're eventually allowed to lead normal lives again.
Just wanted to let you know the watch arrived fine here in Springfield, Illinois. Its beautifully elegant. I keep admiring it in my wrist!
Watch arrived today.
Very beautiful piece.
Presentation case,boxes,straps also of exceptional presence with unparalled attention to detail.
Overall an unusually high quality offer that is delightful and exceeds expectations.
You and the team will do well and deservedly so.
Looking forward to the next Firle model.
Just received my watch a few hours ago! I'm soooooo pleased with it beyond my imagination. The quality is truely high, it rests perfectly on my wrist and already gotten some jealous remarks! What a wonderful watch! Thank you so much
Just took delivery of my sennen and I have to say I'm delighted. It looks stunning, feels really nice on the wrist and actually looks cleaner in the flesh. I'm sure I made the right choice with the silver and white and the strap in blue looks really elegant. Looking forward to your next creation.
Just a quick note to let you know I received the watches today. They are both very nice especially the dials, overall dial design (love the size and elegant simplicity), and display back with nicely decorated movement. Great job! My wife will wear the blue/gold and I will wear the green/silver.
I have had the Firle Sennen in white and gold for a couple of weeks and it is the most beautiful watch in my small but growing collection. I love the delicate handset and the stepped enamel dial which you can lose yourself in. The narrow handset works really well with the minute track in precisely tracking the passage of time and the decorated movement is a bonus. Well done for creating an outstanding watch.
Great value for a Swiss movement. And nicely finished. Very minimalist design if that’s what you are looking for. For a future iteration maybe a slightly smaller diameter case and would be great if they can try and achieve a slim-line Swiss auto-run design to give the bigger brands a run for their money but the case thickness is definitely well within dress-watch territory!
This is an extremely great value, and a great watch in general. This is one of the most affordable actual enamel dials I have ever seen. My experiences with customer service were good, and I think I got sent an extra strap which I appreciate. When you buy from a microbrand like this, you get a very unique watch. I can't wait for later watches from Firle.
Have just received my watch its the second one as the first got lost in transit. Thanks Will for sending the replacement watch so quickly. The green dial looks amazing. Thanks again. Cheers Steve
Thanks so much for making such a fine watch. The British Racing Green enamel dial strap with the brown, smooth calf strap works well. The applied indices with the three, thin, long hands and the ideal length works perfectly, to give the watch a very elegant feel. The movement is nicely finished and is running fast at about 5 seconds fast a day, which is very accurate.
My collection goes from independent high horology to micro brands. Im happy to say a Firle is a part of my collection.
Im very, very happy to report that the watch has arrived safely. Its wonderful, very elegant to look at, and nicely presented with its box and pamphlet. Feeling it in my hands and being able to look at it from all direction really makes me appreciate the level of thought that youve put into it. From the side it does have the appearance of a pocket watch with straps, and I love the glass backing and the way the half-plate always stays in the bottom, the easy-release straps, the elegance of the second-hand as it tracks around. Very nice - I look forward to wearing it for a long time.
Watch arrived today. Bravo, beautiful time piece. Thanks again for your
help. Best wishes going forward with your company.
Hi Will, what a splendid watch. It's Brilliant and feels great to wear. You've done a great job in creating something so smart, timeless and beautiful. I'm really impressed. I shall show everyone when we're eventually allowed to lead normal lives again.
Just wanted to let you know the watch arrived fine here in Springfield, Illinois. Its beautifully elegant. I keep admiring it in my wrist!
Watch arrived today.
Very beautiful piece.
Presentation case,boxes,straps also of exceptional presence with unparalled attention to detail.
Overall an unusually high quality offer that is delightful and exceeds expectations.
You and the team will do well and deservedly so.
Looking forward to the next Firle model.
Just received my watch a few hours ago! I'm soooooo pleased with it beyond my imagination. The quality is truely high, it rests perfectly on my wrist and already gotten some jealous remarks! What a wonderful watch! Thank you so much
Just took delivery of my sennen and I have to say I'm delighted. It looks stunning, feels really nice on the wrist and actually looks cleaner in the flesh. I'm sure I made the right choice with the silver and white and the strap in blue looks really elegant. Looking forward to your next creation.
Just a quick note to let you know I received the watches today. They are both very nice especially the dials, overall dial design (love the size and elegant simplicity), and display back with nicely decorated movement. Great job! My wife will wear the blue/gold and I will wear the green/silver.